The Graeter’s Ice Cream Truck debuted in Columbus this summer. For many people this is not news, Graeter’s has been in Columbus since 1988 with over a dozen locations throughout the city and plenty of half-gallons available in stores. However, I think this is worth noting for a few reasons. First for a company which has been around since 1870, a mobile operation is downright new-fangled (maybe it was peer pressure from the youngsters from Schmidt’s who have only been around since the 1880’s).
The truck has stayed busy out on the town most days of the week and hitting special events and festivals on the weekends. It is a perfect way for the company to expand brand awareness and grow on site catering.
The menu is simple, a scaled down version with a limited number of flavors available in cones, cups, sundaes and milkshakes.
A nice feature to the truck is a large video screen which shows videos of how the ice cream is made and other information about Graeter’s, it is a good way to pass the time and learn while waiting for a scoop.