Columbus Food Truck Culture: A Documentary

6 Mar

In 2012, two OSU students spent months following the Food Truck Scene in Columbus. The end result was a great insight into all aspects of the food truck business and what makes them tick. If you are a fan or considering starting a mobile food business, this is worth watching. Thank you Alexis and Dan for your good work on: A Quick Bite: Columbus’ Food Truck Scene

Several Food trucks are featured in the foreground and background of this project. Much of the insight into this mobile culture comes from Ajumama, OH! Burgers, Pitabilities and That Food Truck.

Dan

The documentary breaks things down into these segments (the link is below).

The Nuts and Bolts (Building a Food Truck)

What it Takes
(The Food Truck Biz is not Rock & Roll all night and party every day, it is hard work and not for everyone).

Challenges and Conflicts
The explosion of mobile food has moved faster than city government can react to, thusly there is a lot of ambiguity in regulations and a few rules that don’t make sense.

Community and Culture
The Food Trucks in Columbus are a collaborative community, which is unique in the food service industry.

Food Truck Fest
The September Food Truck Fest at Columbus Commons is one of the biggest events of the year and allows people to see how everything comes together.

Taste of Greece

20 Feb

trailer

Cuisine: Greek

2991 Indianola Ave (Corner of Weber and Indianola)
Clintonville
330.354.5246
Monday – Saturday: 11 am to 8 pm
Sunday: 4 pm to 8 pm

What is this? Street Eats writing about a humble, some might say, lowly street meat trailer? The answer is no, that is not how we roll. Taste of Greece offers a small menu of common Greek street food like gyros and stuffed grape leaves and that is OK. For many people their first street food experience was an anonymous food cart slinging gyros on a college campus or maybe the Ali Baba trailer at Ohio University. There is no shame in being typical and ordinary if you do it well and consistently and that is what Taste of Greece does. Located in the mobile food Mecca of Clintonville, Taste of Greece is surviving the winter and serving people in the community. Highlights include Homemade Greek vegetable soup on Mondays for $4.00 as well as homemade Tzatziki sauce salad dressing. For the record, I would ask (and this writer is not typically a pronunciation snob…especially for those that have heard me speak) that customers please ask for a Gyro (Year-Oh) not a gyro (Ja Eye RO) when ordering. If you want to know why, ask Matt from Pitabilities for the explanation.

menu

The State of Columbus Mobile Food: A Resolution for 2013

24 Dec

What does the world of mobile food have in store for our city in 2013? We know from the past year there will be more vendors and more places that seek their services. There will be more events large and small. No surprises there.

The mystery for the new year, is what direction our city government will take in their approach to kitchens on wheels. The rise of mobile food has taken the city somewhat off guard as several departments struggle on how to license and permit these vendors. The interpretation of existing regulations has frequently been inconsistent and unclear.

Many in the city have embraced the rise of mobile food for the diversity it brings to our menu choices as well as the attention it brings to Columbus as the mobile food capital of Ohio and the Midwest. A recent article by Joe Vargo from Experience Columbus showcases what we have to be proud of -> read this

However the path to glory has not been without many speed bumps as well as some hurt feelings and profit margins. Since the Taco Truck community sprouted in 2001, it has faced reservations from citizens and public servants. In the mainstream mobile world – which has exploded since 2010, two very popular vendors have faced significant gridlock, frustration and miscommunication with the powers that be – Ray Ray’s Hog Pit and (the now defunct) Yerba Buena.

The city has different regulations for each type of vendor: food truck, food cart and food trailer. The guidelines for food carts are relatively clear based in rules created based on challenges in the 1980’s. However – the rules that do, don’t or might not apply to trucks and trailers have been an area of confusion, which was exacerbated by the rise of mobile food in our communities. In the last few months’ positive steps have been taken to address these areas of concern read here and here.

More work is needed to create guidelines that are clear and reasonable for vendors while being easy to administer and sustainable by the city departments charged with permitting, licensing and enforcing rules for mobile vendors.

Currently, the Columbus Department of Public Health gets good marks from the mobile community for having easily understood guidelines and being responsive to questions from mobile vendors. The department has led an initiative to create a guide that includes all the requirements from each involved department (public safety, fire, zoning, and etc.) for each type of vendor: cart, truck and trailer. The guide would list the contact person in each department, the relevant regulations and fees and cite the regulations that apply to the vendor and where to find the full regulations for review. The goal is to have this resource ready by March 2013.

However there is a bit of a snag. The Department of Public Safety revised some guidelines in August that were initially interpreted as being more restrictive of mobile vendors. One of the primary causes of concern is the interpretation that each vendor and each employee of that vendor must obtain a peddlers permit. The cost of the permit is about $150 and can take up to thirty days to issue. For vendor who employs several full time, part-time and contingent employees this is a significant financial and logistical burden. For those of you in small business can you imagine the costs you would have to have to pay that amount of money for each employee before they work one day….and if they stay having to pay that fee again each year? What about for employees that only work one day or that you need next week not thirty days from now? Another section is interpreted as requiring a promoter license for each vendor? This causes confusion since being a peddler and a promoter seems to be somewhat exclusive (or redundant depending on whom you speak to) and of course it is an extra fee. A final area of consternation is where can mobile vendors park? The interpretation of the wording of the August regulations is no parking of any kind on any street. This is in conflict with statements and interpretations from several agencies in the past.

In July of this year the city and Experience Columbus worked with some food trucks to supplement food options for a convention that was considering renewing it’s commitment to come to Columbus. In the preceding year, there was a complaint about not having enough food options to feed visitors in a timely manner to get them back to their seminars because neighboring restaurants were closed on Mondays or too far of a walk away. The food trucks were recruited to address this concern to assist feeding the conventioneers quickly. In the past, food trucks were allowed to serve from a bagged meter (which required the Department of Public Safety’s oversight and review). Although there was no impact to safety or parking the bagged meter permits were denied. It was an opportunity to gain revenue for the city in fees and make some convention goers happy and possibly more likely to renew their commitment to the convention center and lock in choosing our city to spend money in. The loss of the bagged metered parking was not known until the last-minute however the food trucks kept their commitment, showed up and parked in the worst possible place. Because of the undesirable set up location they served about 20 people. It was frustrating for all involved.

To learn more about some of the frustrations vendors struggle with – click -> here to view a good video documentary on our food truck culture.

The city is being proactive and has gathered a group of stakeholders to create what is hoped to be the most progressive mobile food guidelines in the country. Our city and our government has the ability to do that. The challenge is to do so in a reasonable period of time – which is not one year or six months. This needs to be signed, sealed and delivered by March of 2013. Why this timeframe? Because this is when the major licensing, permitting and inspection period starts for the next season in the city. To wait longer would be a disservice to those that are creating or revising business plans for the new year and it would promote procrastination something seen too often in public service and decision-making.

These are a few significant community concerns that need to be resolved to please the many communities that have a stake in these discussions.

1) Parking on the streets. Some restaurant owners are concerned that a mobile vendor may park in front of their business and take business away. Some retail store owners are concerned that a truck parked on the street or at a meter near their business can block customers looking to find a place to park near by or block their signage from being seen from street level. From a mobile vendor perspective – most want to set up where there are a lot of people but not a lot of food options – so parking in near a restaurant does not make sense to the majority. However, parking near a brewery or business that would benefit from the foot traffic draw of “food trucks” does click.

2) Overnight parking. Some trailers and trucks stay in one place to serve the public in order to develop a regular and steady customer base. The Department of Public Health guidelines state that mobile vendors must move every forty days. For zoning the interpretation is every day. The negative impact of a business of moving daily was best shown in circumstances of Jaime Anderson and Ray Ray’s. While there was no health or safety need to move daily the interpretation is there but it is enforced inconsistency. Is this reasonable? Would moving once per week or not being able to be on site more than three days in a row serve the same purpose?

3) There is a perception by some that mobile food vendors have an unfair advantage over other businesses – these businesses would disagree with that contention. The start-up costs are smaller than their brick and mortar peers but the hard work is not and the challenges of being a kitchen on wheels are not for the faint of heart or light of funds. A broken window puts a food truck out of business until it is fixed – a restaurant can go on. Bathrooms are a great thing to have whether you are a customer or an employee. Being able to move from a bad spot to a good one is easy for a truck but impossible for a restaurant. There are pros and cons to both models but the common issues for both styles of food service far outweigh the differences. We need small businesses to grow and the challenges both styles face with some city government departments is daunting.

4) In an area that will not be named but is north of downtown and south of campus, there has been significant push back on mobile vendors in the neighborhood – even on private property. There is some cause for this. There is one cart vendor that is notorious for poor behavior and sanitation and he has been a concern for years. He is the exception to the rule and can be dealt with by using existing codes. There was one incident of an unlicensed vendor getting into a scuffle with a police officer – that business was shut down to the satisfaction of all. However the concerns of the area is that this rogue food cart brought rats and trash and possibly homeless individuals to the surrounding area. One rotten vendor in the very large apple cart of mobile vending could not create all of that community carnage.

So the question is this: Will Columbus rise to the challenge? One councilwoman believes we will.

The bonus question: What changes do you want to see?

Note: This editorial represents the views of only one of the Street Eats Team, this does not represent the views of an entity, group, organization or other body – just one individual. Where information might not be fully objective – it is still well-reasoned, insightful and worth consideration.

Tokyo GoGo

13 Dec

tokyo gogo food truck mobile food vendor

26 E. 5th Ave., Columbus OH 43201 (near corner of 5th & High, next to Brother’s Drake)

Mobile food in Columbus seems to evolve in phases – first came the taco trucks, and more recently there’s been a boom in trucks serving some fine riffs on what would be considered ‘American’ food. Now, it seems, international cuisines are having their turn. With the opening of Ajumama (Korean), Aromaku (Indonesian), the as-of-yet unreviewed Empanada Joe’s (Colombian), and now Tokyo GoGo, the range of flavors that mobile food offers continues to grow.

From a business perspective, Tokyo GoGo seems especially well conceived. It’s found a set location in a well-trafficked area; tightly integrated with the bustling bar at Brother’s Drake Mead. In fact, with the ability to order their food inside at the bar, it seems to more or less operate as Brother’s Drake’s kitchen. Which is a beautiful thing, particularly during inclement weather. Furthering that connection, Tokyo GoGo’s menu primarily consists of Japanese style bar snacks, which, while traditionally eaten with beer (which Brother’s Drake does carry), we’ve found to also pair reasonably well with their meads.

But wait… Brother’s Drake… Short North… aren’t there already a ton of Japanese food options in the area?

There certainly are, but by and large, this is better – conspicuously handmade (nobody’s reheating frozen dumplings from the freezer) and conceived with a menu tailored to ingredients that can be found locally. So, no fish of questionable quality, and no 100+ item menus, just a tightly focused list of 11 well-executed dishes.

karaage tokyo gogo

The first and foremost of which, for us, was the karaage. It’s simple enough – chunks of chicken thigh meat that have been lightly battered and flash fried – but the chicken is sublimely moist and flavorful, and the sauces, one of which reminded us of a Korean gochujang, are nothing short of brilliant.

gyoza tokyo gogo

Their gyoza, available with both pork and vegetable fillings, make for a pleasant surprise as the 6 dumplings that come to an order are arranged in a circle and grilled into a thin, flaky crepe. The accompanying photo (above) will elaborate on this intriguing arrangement better than words ever could, but the effect is that as each piece separates from the whole it brings along crispy, flaky bits that make for a pleasant textural counterpoint. Delicious.

udon tokyogogo food truck mobile food vendor

The Japanese noodle soup – served with your choice of soba or udon noodles – is exactly what it should be; a great broth covering plenty of noodles, topped with veggies and the like. It’s a perfect winter-month bowl of comforting warmth.

Beyond that, we’ve tried the tempura vegetables, karokke (potato croquettes), hijiki (seaweed) salad, inari, and edamame. All were, at minimum, good, and most were better than.

We’ve enjoyed the bar at Brother’s Drake for some time, and with the addition of Tokyo GoGo, we can make an evening of it. We’d suggest that you do, too.

Food Trucks Giving November 30th 11 am to 10 pm

19 Nov

More details at the Food Fort website.

Aromaku

23 Oct

indonesian food truck columbus

Cuisine: Indonesian

2200 E Dublin Granville Road (161). Next to Taco Nazo.
614.843.8803
Open daily 11am-8pm
Facebook

Street Eats and alt eats come together in this brand new truck focusing on Indonesian cuisine. Owned and operated by husband and wife team Hendri and Vivi Hasan, they view their operation as their first step on a path to opening a restaurant. From our point of view, it’s a good one.

indonesian food ohio

As of our first visit, Aromaku offers three distinct dishes. We started with the bakmi ayam – egg noodles with ground chicken. Indonesian food in Columbus is limited and this is a dish that we’ve not come across before. Served with some greens and bean shoots, the chicken is surprisingly flavorful with a noticeable amount of black-pepper. The noodles were nice and springy. Overall, a winner – especially at $6.95.

indonesian chicken and noodles

Next we tried the classic Indonesian dish rendang, a spicy beef stew made with coconut milk and strongly flavored with lime leaves. In many respects, Aromaku’s rendang sauce reminded us of a concentrated Thai tom kha - and that’s not a bad thing at all. Rendang is, by it’s nature, fairly rich, so the modest portion was just right and the salad (or achar) is a great accompaniment. Rendang is offered with either rice or a roti (shown below).

indonesian food in columbus ohio

A quick elaboration on roti – they’re a flat, pan cooked bread, made to order. Aromaku offers them either plain or with green onion. We liked both but would give the edge to the green onion. Although they share the name with the Indian (whole wheat) roti, they’re quite distinct – white flour-based, pan fried, and much flakier. And, they’re perfection when paired with the rendang.

Lastly we tried ayam goreng (fried chicken) which is marinated in a complex spice mixture and has a crispy but un-breaded skin. A typical order would be two leg and thighs or four wings. This pleasantly flavored fried chicken is served with achar, lightly pickled vegetables.

aromaku food truck

The drinks selection is extensive and includes several tropical juices (mango, guava), a couple of  ice teas and the more obscure soursop, white gourd and sugarcane juice. The white gourd (aka winter melon juice) was particularly interesting and unexpectedly tasted of nuts and caramel. The teh kotak was an enjoyable jasmine tea drink.

indonesian food truck drinks

Suffice it to say that, overall, we’re fans. Indonesian cuisine can, on occasion, be a bit challenging to the American palate, but the offerings from Aromaku struck us as being both faithful to their origins and well selected for wide ranging acceptance. Check ‘em out.

That Food Pod Oct 27th: Per Zoot-a-Thon “Save the Short Bus”

10 Oct

The boys from That Food Truck are teaming up with some of their mobile food friends to do an all out event at their nightly spot at Gay Street and Grant Avenue (new the Grass Skirt and soon to open Hills Market Downtown). The All-Star line up includes: Blu Olive, OH! Burgers, Sophie’s Pierogi, Flat Top Pizza Co, That Food Truck and more to be announced.

That Food Pod will run from 5 to 10 pm. In a nod to all hallows eve there will be trick or treating (or trucking) from truck to truck throughout the night.

Looking at the above, it reads like a typical Food Truck event with a few twists but this one has a special mission. Fellow Food Forter and Mobile food pal Per Zoot has hit a patch of operational bad luck. The Per Zoot truck is out of service due to multiple mechanical issues. If a truck can not move, it can’t serve to earn money, so owner Matt Swint is pursuing other projects in the meantime. His friends wanted to help him out to help save the “the short bus” so that Matt can get Per Zoot back in shape for special events and some weekend work. Tips from each mobile vendor at the PerZootaThon will go to the Save The Short Bus Fund.

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